An article about tourism in Taranaki. Thank you to our team at Renown PR and to the wonderful reporter and photographer at Stuff, an awesome team of people to work with!
Check out the full article on this link: https://www.stuff.co.nz/taranaki-daily-news/news/106225968/showing-tourists-the-nooks-and-crannies-of-taranaki
It’s been almost two years since Lonely Planet named Taranaki the second best region in the world and tourism is still booming.
New figures from the Ministry of Business, Innovation and Employment (MBIE) report tourism spending for Taranaki for the year to June 2018 at $396 million – a 12 per cent increase from 2017.
About $83 million of that was by international visitors – up 15 per cent.
With more people deciding to divert from New Zealand’s main tourist route and visit the region, Gina and Tama Blackburn saw a gap in the market and started Nau Mai Tours.
*Long its tourism curse, Taranaki’s isolation could soon be its biggest selling point
*Lonely Planet names Taranaki one of the world’s best regions to visit in 2017
*Growing tourism numbers and Lonely Planet title have Taranaki set to tap into tourism
“We had New Zealand Surfing Adventures and we’d pick people up in Auckland and take them to places around the country and we found that we were coming to Taranaki quite a bit because we know the breaks a lot better than other places,” Tama said.
“In between surfs we were doing other things and showing people around and we thought maybe we could start a business just doing that showing people around Taranaki, all the little secret nooks and crannies that nobody really knows about.”
Gina and Tama said they offer customised tours and whatever people want to do, they’ll make it happen.
“There’s not a one hat fits all approach for us. We take what people want to do and go from there,” Gina said.
“Someone will come to us and say ‘we want to learn about birds’, we’ll make it happen. If someone wants to go do a horse ride in back country Taranaki, we’ll make it happen. They’re all bespoke tours.”
They’ve catered to a range of customers needs from a private chef to mountain walks to a traditional marae experience.
“We give people the opportunity to experience the things that aren’t quite so easy to access if you’re just wanting to go on your own.”
Nau Mai has been in business for a year now and hope to increase their network with Taranaki locals to provide the most unique experiences they can.
They want to put the region on display for those that live there as well and may not be aware of everything there is on offer.
“We want to keep building our relationships with local businesses and iwi and share their stories,” Tama said.
“Our tours are for locals too. You’ll ask a local what there is to do and they’ll give you the top five and anything beyond that, there’s nothing. But there is so much more,” Gina added.